Here we are… campaign part 2..the web side!

New microsite… www.standupforsimplicity.com

New blog: www.standupforsimplicity/blog

New Facebook App: www.facebook.com/gasjeans

CREDITS:

Executive Creative Director: Ercole Egizi

Photographer: Scott Schuman (aka The Sartorialist)

Copywriter: Cosimo Bizzarri

Development: thinkingabout

© 2010, admin. Kennedy+Castro Worlwide. All rights reserved.

Freshly baked..the new Gas Jeans Denim Collection F/W 2010 in 360°

CREDITS:

Creative director: Ercole Egizi

Web development: thinkingabout

© 2010, admin. Kennedy+Castro Worlwide. All rights reserved.

(H)IT WEEK : the second edition in NEW YORK and Los Angeles with a phenomenal cast
New York and Los Angeles will host the second edition of Hit Week between October 9 and 17, 2010. Hit Week is the showcase of the Italy’s creativity
The two american cities will be entertained by some of the best Italian musicians, ELISA, LUDOVICO EINAUDI; NEGRITA; ROY PACI & ARETUSKA, LA BLANCHE ALCHIMIE, who will all be performing live and many others that we will be announced soon,.
The Festival will feature parties, showcases, movies, dj sets and many other events at the best entertaining spots and locations in New York (October 9-13, with a October 8th preview), and Los Angeles (October 13-17), all in the name of Italian actual creativity.
Tickets for each show and limited PLATINUM PASSES are already available. The PLATINUM PASS will provide access to all the New York and Los Angeles (H)it Week shows and events: parties, cultural shows, movies, dj sets, showcases,, concerts and lots of other exciting surprises.

On the website, the HIT WEEK TRAVEL package will be available. It includes: flight, hotel and VIP Platinum pass, that will allow the participants to experience the HIT WEEK music festival at its fullest.
The detailed program and all the other useful information, with an updated official web tv covering all the events, is available on www.hitweek.it

New Website and New brand design by Kennedy+Castro

Creative Director: Ercole Egizi

Web development: thinkingabout

TWITTER : http://twitter.com/hitweek

MYSPACE: www.myspace.com/hitweek

YOUT TUBE : http://www.youtube.com/user/hit

© 2010, admin. Kennedy+Castro Worlwide. All rights reserved.

With the Autumn Winter ’10 campaign captured by The Sartorialist, GAS marks a return to simplicity in a new, more active, contemporary vein.

Simplicity is not something implicit, but a goal to reach for with courage, awareness and determination. So says the Gas jeans AW2010 campaign created by the Kennedy+Castro advertising agency and photographed in Berlin by the guru of street fashion, Scott Schuman, alias The Sartorialist. The campaign, which uses the web and social networks as its main means of dissemination, put out a teaser in June 2010 and will have its official launch in September 2010.

Why is life so complicated? But above all, what do each of us do to make it simpler? These are the mysterious questions that greet visitors to the campaign mini-site www.standupforsimplicity.com. The site contains a video of a series of interviews about simplicity with inhabitants of Berlin, a virtual noticeboard connected with Facebook where users can post their answers, and an image of a pair of jeans flag flying symbolically against a blue sky, which will also appear on posters in Italy’s main cities. All ingredients of the teaser phase of the campaign, which culminated with a series of more or less conventional marketing events that took place before and during Bread & Butter Berlin from 7-9 July 2010.

September will be the moment of the official campaign, consisting of a series of posters and publications in the trade press. Schumann’s photos are simple, informal shots, in the New York photographer and blogger’s usual style, taken on the streets of the Mitte borough in former East Berlin. Stars of the photographs are the simplifiers, six young people chosen by way of a street casting in Berlin and whose looks and enthusiasms represent the simplicity activists movement that is at the heart of the “Stand Up for Simplicity” campaign. In this phase, the www.standupforsimplicity website will be enriched with new content: visitors will be able to read the simplifiers’ profiles and their suggestions for how to experience Berlin. In addition, an interactive look book will make exploring the collection more practical and fun for GAS clothes addicts.

The idea is by Kennedy+Castro, a creative boutique advertising agency with offices in Italy and worldwide. Creative Director was Ercole Egizi, together with Marco Mucig and Cosimo Bizzarri as Art Director and Copywriter, who had already worked with GAS on 25 Days, the book-manifesto launched in April 2010 to celebrate the brand’s 25^th anniversary.

“The campaign - says Barbara Grotto, GAS Advertising Director – is the ideal follow-up to a course to reclaim simplicity, a concept that has always been part of the company’s DNA, and which re-emerged forcefully during 25 Days, the book-project dedicated to our first 25 years.”

If GAS’s historic payoff was “Keep it Simple”, the AW 2010 campaign revives the concept of simplicity and endows it with a new more active, positive and contemporary value, which interprets the need for essentiality that is blowing through society today, also in fashion circles.

“It’s no coincidence that we chose Scott Schuman, – continues Barbara Grotto – one who has conquered the fashion industry with photographs snapped on the street and posted on a blog visited by thousands of people every month. Street photos and Internet. Maximum simplicity with maximum modernity. This is GAS today”.

Grotto S.p.A. (www.gasjeans.com) designs, produces and distributes collections of clothing, footwear and accessories with the GAS brand for men, women and children. The company was launched at the beginning of the Seventies out of the passion and creativity of MD and President-Founder Claudio Grotto, in Chiuppano (Vicenza) in the heart of north-east Italy. GAS’s core business is denim, the element around which its quality products revolve - products that meet the needs of the intelligent, aware, international, cosmopolitan consumer. Contemporary clothing that goes beyond the fashions of the moment to express the wearer’s individuality on all occasions. Today, Grotto S.p.A. is an international company, determined to further expand its presence abroad, particularly in Europe and the Far East. The company implements a strong Vertical Retail strategy on a global basis.

Scott Schumann is an American photographer and blogger. His blog The Sartorialist (www.thesartorialist.com), where he posts photos shot on the street of passers-by with a city glamour look, is read by millions of people every month, is followed by top international stylists and appears on the list of the hundred  most influential in the design world  according to The Times. His photos have appeared in Vogue, GQ, Esquire, Fantastic Man, style.com and other print and on-line magazines. He has worked for brands such as Saks Fifth Avenue and Burberry’s.

Kennedy+Castro, (www.kennedyandcastro.com) KENNEDY+CASTRO is the first unconventional boutique agency spread throughout the whole planet, with worldwide headquarters in London UK and agencies in Rome, Milan and New York. It is about to open others in Europe, East Asia and Australia. Kennedy+Castro was founded in London in 2009 and designed to provide clients with innovative ideas and global know how without the high costs typical of big communications networks. It has a simple, expanded structure with local and international experience, along with a network of 700 external consultants in 24 countries worldwide. For this campaign Kennedy+Castro’s Creative Director Ercole Egizi worked with the talented pair Marco Mucig  videomaker and Art Director, and Cosimo Bizzarri Narrator and copywriter.

© 2010, admin. Kennedy+Castro Worlwide. All rights reserved.

STAND UP FOR SIMPLICITY from Gas Jeans on Vimeo.

© 2010, admin. Kennedy+Castro Worlwide. All rights reserved.

RoofProfit

New company, new brand identity, new website by Kennedy+Castro

CREDITS:

Creative Director: Ercole Egizi

Art Director: Sal Kinsey

Web Development: Thinkingabout

© 2010, admin. Kennedy+Castro Worlwide. All rights reserved.

Stand Up For Simplicity

www.standupforsimplicity.com

STAND UP FOR SIMPLICITY | A global campaign by Kennedy+Castro against the complication in our lives. Life is so complicated. Everywhere you turn there’s something that went wrong, someone who misunderstood you or a problem that can’t be solved. Yet by complaining you won’t get anywhere. What do you actively do to make your life simpler? Post your personal comments at standupforsimplicity.com .

STAND UP FOR SIMPLICITY from Gas Jeans on Vimeo.

CREDITS:

Executive Creative Director: Ercole Egizi

Copywriter: Cosimo Bizzarri

Videomaker: Marco Mucig

Web Development: thinkingabout

© 2010, admin. Kennedy+Castro Worlwide. All rights reserved.

Roman Goebel is a very talented freelance fashion and portrait photographer based in Berlin.
Before pursuing his own career as photographer, he worked many years as Producer for Photographers 
like Mario Testino, Peter Lindbergh and Steven Klein.
As a bright observant Roman Goebel is deeply involved in the visual mediation of contemporary life 
and culture.

© 2010, admin. Kennedy+Castro Worlwide. All rights reserved.

Russian born Yulia Gorodinski is an Israel based photographer who earned an MA in English Literature from The Hebrew University of Jerusalem. She is also an accomplished image maker whose focus of study just so happens to be herself. Yulia takes self portrait photographs that are expertly composed and made all the more enticing by the fact that she is also incredibly attractive. It’s definitely a unique way to break into the fashion photography industry as both photographer and model in one package.

© 2010, admin. Kennedy+Castro Worlwide. All rights reserved.

The scene Tuesday afternoon at the TriBeCa offices of the Italian television network RAI International was, perhaps not surprisingly, a little like RAI’s distinctive brand of programming: leisurely, charming, chatty, full of attractive personalities and, for English speakers anyway, slightly baffling. But not necessarily in a bad way. The event was billed as a send-off for “Roy Lichtenstein, Meditations on Art,” an exhibition of more than 100 works by the late Pop artist opening that day at the Triennale museum in Milan. But the 50 or so men and women milling around a red-carpeted 25th-floor meeting room sipping Pellegrino and speaking fluent Italish were there for what proved to be bigger news: the official announcement that the Triennale — the impressive 87-year-old design-focused institution — will open a New York satellite exhibition space, Triennale NYC, this spring.

A live closed-circuit TV hookup with the Triennale in Milan — think giant projection-screen Skype — yielded a series of disconnections, pixelated greetings back and forth across the Atlantic (“saluti a tutti!”) and halting moments of unclear protocol, but the crowd took it all in with breezy bella figura. On the screen, there was the Triennale president Davide Rampello at the museum in Milan, and in the room an array of Italian-culture panjandrums, including the Italian Consul General Francesco Maria Talò, the RAI director Massimo Magliaro and Roberto “Bobo” Manzoni, a veteran Milanese businessman who has been guiding the Triennale’s effort to scope out potential new locations, à la the Guggenheim, around the world. Manzoni said that a visit to MoMA in December 2008 gave him the flash of inspiration that allowed him to “follow a dream”: to open Triennale NYC across West 53rd Street in what was the home of the Museum of Arts and Design (formerly the American Craft Museum) from 1986 until 2008, when it moved to new quarters in the remade 2 Columbus Circle.

Details were few: Work will begin on the space next week, and the design team includes Michele de Lucchi, the Biblically bearded Milanese architect who guided the Triennale through an ambitious renovation and re-adaptation program. (The rather dire Midtown site can only benefit from his elegance and inventiveness.) The 22,378-square-foot, four-level facility — leased for the next 16 years — will devote over half of its total area to exhibitions, beginning with a show celebrating the works of the iconic Italian designer Giò Ponti organized by the Arte Povera champion (and Prada Foundation curator) Germano Celant. Maurizio Marchiori, the founder of the short-lived downtown art and lifestyle magazine Tar Art, will serve as chief operating officer of Artlivingny, an entity created, as its manifesto reads, to handle “the planning, management and promotion of Triennale NYC.” (Manzoni is president of Artlivingny and, for all intents and purposes, the head of Triennale NYC.)

With the Cooper-Hewitt National Design Museum undergoing an ambitious expansion and the Museum of Arts and Design ensconced in its spiffy new home, Triennale NYC enters New York’s design landscape at a burgeoning — and competitive — moment. But it will have some things going for it that the others don’t: an authentic espresso bar/cafe that will stay open until 2 a.m., a retail level devoted to the twin pleasures of wine and books, and a broader mission to promote what it calls “I’Italianità” — or, as the Consul General put it, to nods of approval from the crowd, “Italian life, a universal culture that we now offer to New York City.”

© 2010, admin. Kennedy+Castro Worlwide. All rights reserved.