The name Kennedy+Castro is dedicated to two advertisers from the 60’s: Charles Kennedy & Herc Castro. Two great creatives, key players of two of the most important advertising agencies on Madison Avenue. Two major brains, two great characters with unique personalities however… two bitter enemies In a New York where Don Draper and small agencies would have shortly become major companies. In those years another Kennedy and another Castro would lead the world into the fear of a nuclear apocalypse

We have united them, their ideals, partners in a company, next to each other in a sign of change to ease the tension, to show that in difficult times, dialogue is important, communication is too.

(Everyone has a good story to tell)